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Formally known as Jack’s Beach Grille located in LBI, NJ (Long Beach Island) now rebranded and renamed as 18 Mile Island Grille.
I was tasked by my client to create a new logo to go along with the rebrand. Keeping with the beach island theme I designed three logos
A lighthouse modeled after Barnegate lighthouse, an important landmark of the island.
A wave design that also is made to look like the letter “m” and a shark’s fin, an homage to their old logo.
And finally a silhouette of the coast of Long Beach Island.